最近,“土豪”一词在网络新闻、贴吧、聊天室等高频使用,广泛流行,成为网络流行词。从词性上看,“土豪”可归类为名词。网络名词“土豪”一词看起来既熟悉又陌生,本文拟对“土豪”的构词方式、语用策略进行分析,并从语言学和社会学的视角对其流行原因进行深入解读。一、关于“土豪”(一)“土豪”语义溯源“土豪”作为网络热词流行之前,它在汉语的词汇系统中早已存在。据《汉典》,“土豪”一词最 Recently, the term “土豪” was widely used in online news, post bars, chat rooms and other high frequencies, becoming a popular word on the Internet. From the part of speech, “Tyrant ” can be classified as a noun. Network terminology “tycoon ” looks familiar and unfamiliar. This article intends to analyze the word-building and pragmatic strategies of “native tycoon” and further explore the reasons of its popularity from the linguistic and sociological perspectives Interpretation. First, on the “local tyrant ” (a) “local tyrant ” semantic tracing “tycoon ” as a network of hot words before the popularity, it has long existed in the Chinese vocabulary system. According to “Han Code,” “Tyrant” most of the word