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“2017年冰箱市场仍不容乐观,也是机遇与挑战并存的一年,持久性冰箱攻坚战在所难免。2017年苏宁冰箱市场将更多的关注精细化体验运营、更精准的消费者需求洞察、更品质的产品体验,更高效的售后物流服务。”Q:中怡康推总数据显示,1-9月份,冰箱市场整体零售额增长-4.0%,线上零售额增长48.1%,冰箱市场整体增长不乐观,请问,苏宁渠道冰箱市场整体情况如何?徐仲:1-9月份,苏宁冰箱全渠道零售额增长11.5%,苏宁易购增长68.3%,猫宁旗舰店增长
“The refrigerator market in 2017 is still not optimistic. It is also a year in which both opportunities and challenges coexist. It is inevitable that the persistent refrigerators will make a tough fight. In 2017, the Suning refrigerator market will pay more attention to refined operation experience and more accurate consumer demand insights. More quality product experience, more efficient after-sales logistics services.”Q: China Unicom’s total data show that from January to September, the overall retail sales of the refrigerator market increased by -4.0%, online retail sales increased 48.1%, the refrigerator market The overall growth is not optimistic. What is the overall situation of the Suning channel refrigerator market? Xu Zhong: From January to September, the total retail sales of Suning refrigerators increased by 11.5%, Suning Tesco increased by 68.3%, and the growth of Maoning’s flagship stores increased.