转眼从英国作访问学者回国已半年多,对其服装市场的感悟仍鲜活如昨天。尽管两国之间的服装企业在运作模式、品牌战略、以及零售模式等存在较大的差异,社会及文化背景也不尽相同,但其中一些现象还是很值得国内服装行业思考与借鉴的。 An instant visit to the United Kingdom as a visiting scholar back more than six months, the perception of its apparel market is still alive, such as yesterday. Although there are big differences in the mode of operation, brand strategy and retail mode, the social and cultural backgrounds of apparel enterprises between the two countries are different. However, some of these phenomena are worthy of consideration and reference by the domestic apparel industry.