论文部分内容阅读
季立政自在蓝色火焰广告公司担任客户总监时介入南航项目,一直以来在经营层面和专业层面进行项目统筹,迄今合作已长达3年之久。从策划“广州直飞东京等航线开通”开始,广泛涉足了母品牌形象广告、明珠俱乐部广告与促销活动、阳光少年公益推广活动、海南分公司十周年庆典策划、呼叫中心推广等一系列航空业品牌推广的关键项目。季立政是如何敏锐地抓住了广告需求快速增长的航空业,又巧妙地和航空国企进行专业上的沟通而成功操作了南航的品牌推广呢?
Ji Rizheng involved in the China Southern Airlines project when he worked as an account director for Blue Flame Advertising Company. He has been coordinating projects on a professional and operational level for so long and has been cooperating for up to three years. From the planning of “Guangzhou to Tokyo and other routes opened” began extensively involved in the mother brand image advertising, Pearl Club advertising and promotional activities, the sun youth publicity activities, Hainan Branch tenth anniversary celebration planning, call center promotion and a series of aviation industry The key items of brand promotion. Ji Lizheng how keen to seize the rapid growth of advertising needs of the aviation industry, but also skillfully communicate with the aviation state-owned enterprises and successful operation of the Southern Airlines brand promotion it?