中国是一个具有丰富饮食文化的大国,随着新媒体技术的发展与传播,数字技术的发展使插图具有可以成为饮食文化独特的宣传方式。作为一种视觉元素而形成独立艺术的插图艺术,可在新媒体时代下的传统饮食宣传具有数字技术五彩缤纷的视觉元素,合理运用插图艺术不但与数字技术紧密结合,也与时代审美发展紧密相关。将插图与食文化结合创造出更具时代特征的作品,使饮食文化得到更广阔的宣传和产业化空间。饮食文化的时代发展 China is a large country rich in food culture. With the development and dissemination of new media technologies, the development of digital technologies has made illustrations unique to food culture. As a visual element, the art of forming an independent art can promote the traditional diet under the new media age with colorful visual elements of digital technology. The rational use of illustration art is not only closely linked with digital technology but also closely linked with the aesthetic development of the times. The illustrations and food culture combined to create a more epoch-making work, the food culture to be more broad publicity and industrialization space. The development of food culture