如今,牙膏新产品层出不穷,不少品牌牙膏为了抢占市场,纷纷在功效宣传上做文章,从起初的含有中草药成分到现在的抗过敏、止血、清火、消炎、增白等等,真是乱花渐欲迷人眼。9月20日“世界爱牙日”前夕,记者走访南昌几家超市看到,牙膏包装上标注各种功效的广告语随处可见,有的甚至称其医疗作用经“临床验证”。一款护齿的药物牙膏包装上写有“蜂胶微粒受温度影响形成蜂胶膜,产生抑菌、消炎、镇痛、止血、促进组织再生”等暗示产品功效的文字。据了解,由于目前缺少相关行业标准,牙膏功效如何单凭厂家说了算,这使一些“功效”牙膏的推广遭到了信任危机。 Today, toothpaste, an endless stream of new products, many brands of toothpaste in order to seize the market, have made a fuss about publicity, from the initial ingredients containing Chinese herbal medicine to the present anti-allergy, bleeding, Qinghuo, anti-inflammatory, whitening, Gradually charming eyes. On September 20, on the eve of “World Love Teeth Day,” reporters interviewed several supermarkets in Nanchang to see that the advertising slogan marked with various effects on toothpaste packaging can be seen everywhere. Some even call its medical role “clinical verification” . A toothpaste drug toothpaste packaging is written on the “propolis particles formed by the temperature of propolis film, antibacterial, anti-inflammatory, analgesic, hemostatic, and promote tissue regeneration,” and other words that suggest the efficacy of the product. It is understood that, due to the current lack of relevant industry standards, how the effectiveness of toothpaste alone manufacturers have the final say, which makes some “effect ” toothpaste promotion has been a crisis of confidence.