随着社会主义市场经济的建立与发展和我国成功加入WTO,各行各业纷纷进行资源整合,组建企业集团,形成规模竞争力,抢先占领国内或者本地的市场,以应对外企以及同行业的市场竞争。图书发行企业也不例外。在结束多年政策保护所形成的垄断之后,新华书店同样面对着国外书业集团(如已经进入中国并逐渐发展多项业务的贝塔斯曼)、国内民营发行企业造成的竞争压力。为实现跨越式的发展,新华书店正在进行集团建设和连锁经营的改革。新疆是一个经济欠发达的内陆地区,交通线长,运输成本高,新疆本身向外扩张、占领外省市场的能力较弱,但新疆无疑是一个广阔的待开发市场。就消费市场而言,新疆已经成为国内外企业竞争的焦点。肯德基快餐进入乌鲁木齐,创出在中国市场首日销售最高额就是一个典型的例子。图书市场的竞争趋势是谁能满足读者对图书品种多样化需求,谁的供应速度快,谁就能抢先占领市场。目 With the establishment and development of the socialist market economy and China’s accession to the WTO, all walks of life have carried out resource integration, set up enterprise groups, formed scale competitiveness, preempted domestic or local markets in order to cope with market competition in foreign enterprises and in the same industry . Book distribution companies are no exception. After ending the monopoly formed by many years of policy protection, Xinhua Bookstore is also facing the competitive pressures caused by foreign Bookstores, such as Bertelsmann who has entered China and gradually developed a number of businesses. In order to achieve leapfrog development, Xinhua Bookstore is undergoing group building and chain management reform. Xinjiang is an inland economically underdeveloped landlocked area with high transportation costs and long transport lines. Xinjiang itself is expanding its economy and occupying a foreign market. However, Xinjiang is undoubtedly a vast market to be developed. As far as the consumer market is concerned, Xinjiang has become the focus of competition among domestic and foreign enterprises. KFC fast food into Urumqi, hit the highest sales in China the first day is a typical example. The competitive trend of the book market who can meet the diverse needs of readers variety of books, who supply speed, who will be able to preempt the market. Head