运用文献资料法、案例分析法等对我国体育名人正效应进行分析。研究表明:体育名人改善国际关系、树立良好国民形象、促进文化的传播和交流,有利于国内政治的统一和各民族的团结;体育名人的奋斗历程及出色表现影响着不同年龄阶段的一群人,推动着体育事业的发展;名人代言广告、名人招商引资促进地方经济发展。体育名人是全球“社会生态圈”的共同产物。充分发挥体育名人“正效应”这项无形资产,向社会各界传递其正能量。 The use of literature, case analysis and other positive effects of sports celebrities in our analysis. The research shows that: sports celebrities improve international relations, establish a good national image, and promote cultural dissemination and exchange, is conducive to the unity of domestic politics and the unity of all ethnic groups; sports celebrities struggle course and outstanding performance of a group of people of different ages, Promote the development of sports; celebrity endorsements ads, celebrities to promote local economic development. Sports celebrities are the co-products of the global “social ecosystem”. Give full play to sports celebrities “positive effect ” this intangible assets, to convey its positive energy to all sectors of society.