在数字便携音乐市场,放弃 MD 改做 MP3,是索尼公司做出的一个重要决定。索尼改向并非凭空想像,而是经过两年多多品牌操作后,做出的审慎选择。2002年,一向奉行单一品牌政策的索尼成功地将“爱华”并购于旗下。此后,索尼在数字便携音乐市场一直坚持两条腿走路的方针。表面上看,索尼品牌更加倾向于中高端用户,爱华则更多地是为低端消费者 In the digital portable music market, give up MD to MP3, is an important decision Sony made. Sony’s change is not imagined, but after more than two years of brand operation, make a cautious choice. In 2002, Sony, which has always pursued a single brand policy, succeeded in acquiring “Epworth” under its umbrella. Since then, Sony has always adhered to the principle of two-legged walking in the digital portable music market. On the surface, Sony brand more inclined to high-end users, Epworth is more for low-end consumers