看着“新传播形势下创意的困顿和机遇”这个选题,一直在想一件想不通的事,觉得这个话题不谈也罢。从市场传播的视角,每一次广告传播的前提条件,即便是同一品牌,不同时期应该也是一个不一样的特别的环境。落实到创意,更没有任何雷同或可以拷贝的捷径,回避还回避不过来呢!创意、唯恐有“英雄所见略同”之嫌,于是,谈这个话题,其实还是在泛谈广告创意的屏障和生机。没关系,这原本也是广告创意的大前提吧。 Looking at the topic of “the difficulties and opportunities of creativity under the new situation of communication”, I have been thinking of something that I can not figure out. I think this topic is worth mentioning. From the perspective of market communication, the precondition of every advertising communication, even the same brand, should also be a different special environment in different periods. To implement the idea, but also no shortcuts to any similar or can be copied, to avoid but also to avoid it! Creative, lest there be “the same idea of ​​a hero,” the suspect, so talk about this topic, in fact, is still talking about advertising creative The barrier and vitality. It does not matter, this is also the premise of creative advertising it.