群众文化活动不仅是一种文化表演形式,更是由很多因素构成的文化产品,其不仅满足着人民群众视觉、听觉的要求,还满足着他们更高层次的心理诉求。在新时期的文化建设中,如何才能更好地开展群众文化活动已经成为相关工作人员必须重视并积极探索的重要课题。本文分析了新时期开展群众文化活动的意义,提出了几点有效策略,希望能够进一步提升群众文化活动的层次和质量。 Mass cultural activities are not only forms of cultural performances, but also cultural products consisting of many factors. They not only meet the visual and auditory requirements of the people but also meet their higher level psychological demands. In the cultural construction of the new era, how to carry out mass cultural activities better has become an important issue that relevant staff members must pay attention to and actively explore. This paper analyzes the significance of carrying out mass cultural activities in the new era and puts forward some effective strategies in the hope of further enhancing the level and quality of mass cultural activities.