医药广告转型传播,品牌诉求强烈近年来,随着国家相关部门加大对于广告投放的整治,医药保健品企业赖以生存的“专题片”广告模式面临困境,企业急需转变传统广告思维,走品牌化传播路线。医药广告投放不仅更符合当下严格的政策监管,也能让消费者更易接受,从同类竞品中脱 In recent years, with the relevant state departments to increase the remediation of advertising, medical and health products companies rely on the survival of “feature film ” advertising model is facing difficulties, companies need to change the traditional advertising thinking, Take the brand of transmission routes. Medical advertising is not only more in line with the current strict regulatory policies, but also make consumers more receptive, from the same competitive products from