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微信作为近年来不断发展的一种新媒体,其自身有着其他媒体不可比拟的强大功能。微信公众平台是腾讯公司在微信的基础上新增的功能模块,通过这一平台,个人、企业、媒体和机构都可以打造一个专属的微信公众号,可以实现和特定群体使用文字、图片、语音全方位的沟通、互动。本文通过研究天津高校图书馆微信公众号的现状及存在的问题,探讨了该平台的发展对策。
As a new type of media that has been developed in recent years, WeChat itself has the incomparable power of other media. WeChat public platform is Tencent’s new functional module based on WeChat. Through this platform, individuals, enterprises, media and organizations can create an exclusive WeChat public number that can be used by specific groups to use text, pictures, voice A full range of communication, interaction. This paper studies the current situation and existing problems of WeChat public account in Tianjin University Library, and discusses the development countermeasures of the platform.