在农机市场滑坡、竞争日趋激烈的形势下，山东华源莱动内燃机有限公司确立以市场营销为龙头，拉动企业生产经营发展的战略，取得了良好经济效益。他们在1998年实现产值72亿元的基础上，今年一季度又实现产值1．8亿元，销售收入1．2亿元，分别比去年同期增长25％和18％。1998年 Under the situation where the agricultural machinery market is in decline and competition is becoming increasingly fierce, Shandong Huayuan Laidong Internal Combustion Engine Co., Ltd. has established a strategy of taking marketing as a leader, stimulating the development of production and operation of enterprises, and has achieved good economic benefits. They achieved a production value of 7.2 billion yuan in 1998. In the first quarter of this year, they again achieved a production value of 180 million yuan and a sales income of 120 million yuan, up 25% and 18% respectively over the same period of last year. 1998