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随着时代的发展、社会的进步和人们的需求,设计艺术已渗入了我们生活的各个方面。作为设计艺术之一的标志设计将怎样才能与时代、与周围的存在达成和谐统一呢? 标志设计的形式决定于一定的设计要求,一定的设想要求,体现了一定时代的文化和经济发展,同时具体时期的标志设计也影响、渗透着当时的经济与文化。标志设计不单纯是有说明和代表的功能,而是信任、荣誉的保证和象征。标志的功能性也体现在对人的功能、对环境的功能和对社会的功能等诸多方面,这是新时代对标志设计的要求。 新时代 人对标志设计的要求 在现代信息社会中,人们的观念在不断的改变,人们对信息的接受更加体现出选择性,人们需要用系统的眼光来看问题。现代设计不仅要把握住产品的功能、企业的特性,同时更加细致地将发挥人的因素与时代的需求有机地结合起来。 标志,作为商品与文化的代表和宣传者出现在人所涉及的各个方面。
With the development of the times, social progress and people’s needs, the art of design has infiltrated all aspects of our lives. How can the logo design as one of the art of design reach a harmonious unity with the times and the surroundings? The form of the logo design depends on certain design requirements and certain design requirements and reflects the cultural and economic development of a certain period of time. The specific period of the logo design also affected, infiltrating the economy and culture at the time. Logo design is not simply a function of illustration and representation, but a guarantee and symbol of trust and honor. The function of the sign is also reflected in many aspects, such as the function of man, the function of environment and the function of society, which is the requirement of sign design in the new era. In the modern information society, people’s concepts are constantly changing. People’s acceptance of information is more selective. People need to use a systematic perspective to look at the issues. Modern design should not only grasp the function of products and the characteristics of enterprises, but also organically combine the exertion of human factors with the needs of the times. Signs, as goods and cultural representatives and advocates appear in all aspects of people involved.