纸质做为平面设计中的主要承载材质,对着设计师在设计创作过程中所起到的作用是不可忽视的,其柔软与坚挺,光滑与粗涩,轻薄与厚重,不同的色彩等,都对设计师的心理产生不同的影响,对设计作品的内容所呈现的各种情感表达有着推波助澜的作用。成千上万种的纸质有着丰富的色彩和各异的肌理呈现。如何理解各种不同质感的纸质所传达出不同的情感?这是本文所要探讨的问题所在。 Paper as a graphic design of the main bearing material, in front of the designers in the design and creative process played a role that can not be ignored, its soft and firm, smooth and crude, thin and heavy, different colors, etc., All have different influences on the designer’s psychology, and play a role in fueling the various emotional expressions presented in the content of the design work. Thousands of papers are rich in color and texture. How to understand the different emotions of paper conveyed different emotions? This is the problem to be explored in this article.