“越大越好”这是英国的查尔斯·沙奇和马里斯·沙奇兄弟把自己的广告业务扩向全球的座右铭。在商界,像他俩这样不折不扣地追逐利润增长的人实属罕见。在1970年刚刚成立公司的那一天起,这兄弟俩就夸下海口要建立世界上前所未有的最大广告机构。创业以来,他俩一直在两个方面下功夫——迅速买进竞争对手并在大肆宣传香皂、汽车、机票的同时,不失时机地宣传自己和自己的沙奇·沙奇广告公司。他们在工业界立下了备受推崇的格言:“广告作用力大无比。” “Bigger, Better” This is the motto of the British brothers Charles Sachs and Marisha Sachs to expand their advertising business globally. In the business world, it is rare for those like them to chase profit growth without any compromise. From the day the company was first established in 1970, the brothers boast the seabed to build the largest advertising agency in the world. Since their start-up, they’ve been working on two fronts-quickly buying competitors and advertising soap, cars and air tickets as well as seizing the opportunity to advertise themselves and their own Sachs & Sachs advertising agency. They have established a highly regarded motto in the industry: “Advertising is extremely powerful. ”