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采用对应分析方法,把市场需求特征(变量)和选择的入境口岸(样本)载荷同时反映在同一坐标轴平面上,分析旅华外国游客入境口岸选择规律。研究表明:①受区位和航空通达性影响,洲际游客入境口岸选择较为集中,而洲内游客入境口岸相对分散。②初次访华的观光型客源多选择从旅游资源特色鲜明的北京入境,多次访华的商务型客源主要从传统商业城市和改革开放“窗口”广州入境,二次访华的休闲度假型客源选择从上海入境则得益于长三角的整体优势。③入境口岸选择对游客后继行为影响显著,从北京入境的游客在华停留时间和旅游线路较长,从广州入境的游客多把广州作为单一的目的地且停留时间较短,从上海入境的旅游者访华次数和停留时间居于两者之间。
By using the corresponding analysis method, the market demand characteristics (variables) and the selected port of loading (sample) loads are simultaneously reflected on the same coordinate plane, and the selection rules of foreign tourists entering China through tourism are analyzed. The research shows that: ①Because of the location and accessibility of air, the choice of ports of entry for intercontinental tourists is more concentrated, while the ports of entry for tourists are relatively dispersed. ② For the first time, many tourist tourists who visit China choose to travel from Beijing, a city with distinctive tourism resources. Many tourists visiting China frequently come in from the traditional commercial cities and from the reform and opening-up “window ” Guangzhou. The second visit to China The choice of leisure and vacation-style tourists coming from Shanghai benefits from the overall advantages of the Yangtze River Delta. (3) The choice of port of entry has a significant impact on the succession of tourists. The tourists who stay in Beijing from Beijing for a long time and have a long travel route. Visitors who come in Guangzhou often use Guangzhou as a single destination and have shorter stay. The number of visits to China and stay time live in between the two.