党的十八大提出要将文化产业发展成为我国的支柱产业,要促进文化和科技融合,发展新型文化业态,本文认为现有的国标分类体系不能很好对新型文化业态进行统计分类。在以北京市海淀区为案例的新型文化业态研究中,本文发现海淀区新型文化业态可分为新媒体、动漫游戏、数字出版、文化装备、互联网文化服务、创意设计6个类型,创意强度可以成为研究新型文化业态的重要指标。 The 18th CPC National Congress proposed to develop the cultural industry into a pillar industry in our country. To promote the integration of culture and science and technology and to develop a new type of cultural format, this paper argues that the current national standard classification system can not classify the new cultural formats well. In this paper, a case study of Haidian District, Beijing, this paper finds that the new cultural formats in Haidian District can be classified into six categories: new media, animation games, digital publishing, cultural equipment, Internet cultural services and creative design. The creative intensity can be Become an important indicator of the new cultural format.