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随着我国学术界理论研究的深入,以及互联网发展带来的对传统商标混淆理论的挑战,起源于美国司法审判、不同于传统商标混淆理论的初始兴趣混淆(Initial Interest Confusion)理论逐渐被我国学术界关注和引进,对我国审理网络环境下商标侵权提供了具有价值的参考作用,同时对丰富和发展我国商标理论具有举足轻重的意义。
With the deepening of academic researches in our country and the challenge to the traditional trademark confusion theory brought by the development of the Internet, which originates from the judicial proceedings in the United States, the theory of Initial Interest Confusion that is different from the traditional trademark confusion theory has gradually been used by Chinese academic The concern and introduction of the community provide a valuable reference for our country to try trademark infringement under the network environment and at the same time it is of great significance to the enrichment and development of our trademark theory.