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节假日期间纸媒“减版休刊”现象,一直是困扰业界的一大难题。如何打破“假日无新闻”的观念?如何利用节假日报道策划抓住受众注意力?如何拓展假日媒体运营的格局?在全媒体发展背景下,探讨改进节假日报道的这些问题,其解决方案不能只按照报纸自身的逻辑来考虑,需准确把握当前节假日信息传播的规律特点和大众生活方式演变趋势。
During the holidays, the paper-media version of the phenomenon of “giving up copies” has always been a major problem plaguing the industry. How to break the notion of “holiday without news”? How to use the holiday coverage planning to seize the attention of the audience? How to expand the pattern of holiday media operation? In the context of all-media development, to explore these issues to improve holiday coverage, the solution can not Only in accordance with the logic of the newspapers themselves to consider, we must accurately grasp the laws and regulations of the current holiday information dissemination and the evolution of popular lifestyle trends.