在全国诸多的报业集团中,华商传媒集团的身份比较特殊,其主体是《华商报》《新文化报》《华商晨报》《重庆时报》四家都市报;这种性质也决定了在报业改革中,华商传媒集团能够走上比较彻底的市场化道路,“发展的每一步都打上了深深的市场化烙印”。其运作理念、实践操作,特别是报业转型思路就较少考虑那些非市场因素。因此,考察分析 Among the many newspaper groups in the country, Huashang Media Group has a rather special status. Its main body is the four metropolitan newspapers such as the “China Daily”, the “Xinhua Newspaper”, the “Huashang Morning Post” and the “Chongqing Times” In the reform of the industry, Huashang Media Group can embark on a more thorough marketization path, “every step of the development marked by a deep market-oriented ”. Its operating philosophy, practical operation, especially newspaper restructuring thinking less about those non-market factors. Therefore, examine and analyze