电视娱乐节目的品牌营销往往决定于电视节目品牌,尤其是娱乐节目品牌的成败。如何做好电视娱乐节目的品牌营销成为每一个电视娱乐节目经久不衰的关键所在。一、平面设计在电视娱乐节目品牌营销中的作用近几年的电视传媒市场在激烈的竞争以及政策的影响下不断发生着变化。随着互联网新媒体的加入以及电视资源的日益丰富,电视节目制作方力求在竞争中得以生存和发展。娱乐节目的品牌对于公众和收视率的影响巨 The brand marketing of TV entertainment programs often depends on the success or failure of the TV program brands, especially the entertainment program brands. How to make the brand marketing of TV entertainment programs become the key to the perpetual success of every TV entertainment program. First, the role of graphic design in the brand entertainment of TV entertainment programs In recent years, the television media market has undergone constant changes under the influence of fierce competition and policy. With the addition of new media on the Internet and the increasing abundance of television resources, TV program producers strive to survive and develop in the competition. Entertainment brand has a huge impact on the public and audience ratings