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本文从产业融合理论的角度,通过对泸州市中医药康养旅游开发的产业基础分析,提出构建以中医药产业为核心,旅游业为支撑,养生业为引导,文化创意为突破的产业融合机制,确定了泸州中医药产业与养生文化旅游融合发展的目标及战略,从规划布局、产品体系、设施建设、保障措施四大方面提出了泸州中医药康养旅游产业创新发展的具体对策。
From the perspective of industrial integration theory, through the industrial foundation of Luzhou traditional Chinese medicine health tourism development, this paper proposes to construct an industrial integration mechanism that takes traditional Chinese medicine industry as the core, tourism as the support, health promotion as the guide, and cultural creativity as the breakthrough , Identified the Luzhou Chinese medicine industry and the health tourism development goals and strategies, from the planning and layout, product system, facilities construction, security measures four aspects of Luzhou traditional Chinese medicine tourism industry innovation and development of specific countermeasures.