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在欧洲,传媒巨头已经成为足球这项世界性运动的新老板,电视逐步统治了这项运动。现在他们又计划掀起一场世界性的变革。 这场革命首先发生在法国。确切地说,不是发生在体育场里,而是发生在起居室里。自’96～’97赛季起,每一个法国人只要用信用卡交付50法郎就可以坐在家里舒适的椅子上看足球比赛,如果再交25法郎,就可以看到所有的比赛了。 其实在职业体育和传媒业更为发达的美国,人们对这种事情早已习以为常,泰森复出后的每场比赛都是通过“付费电视”方式直播的。
In Europe, the media giant has become the new boss of football, a worldwide movement that has gradually ruled the sport. Now they plan to set off a worldwide revolution. This revolution first took place in France. Exactly, not in the stadium, but in the living room. Since the ’96 ~ ’97 season, every Frenchman can sit in a comfortable chair in his home football match with only 50 francs delivered by credit card. If he pay 25 francs again, he will see all the matches. In fact, in the United States where the professional sports and media industries are more developed, people have long been accustomed to such things and every game Tyson returns after the resumption is broadcast live on pay-TV.