城市交通广播面临越来越激烈的市场竞争,受众数量能否最大化是竞争能否成功的关键,而传统的单一无线电波覆盖受众的方式正成为制约这一成功要素的瓶颈。在互联网时代背景下,笔者根据自身的工作实践,解析城市交通广播的传播渠道布局。 Urban traffic broadcasting is facing more and more intense market competition. Whether the number of audiences can be maximized is the key to the success of the competition. The traditional way of covering the audience with single radio waves is becoming the bottleneck restricting the success factor. In the context of the Internet era, according to my own work practice, the author parses the layout of the communication channels of urban traffic broadcasting.