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中国润滑油基础油的生产能力主要集中在中国石化和中国石油两大集团。截至1999年底,两大集团润滑油基础油生产能力约为419.8万吨/年,共生产润滑油248万吨;外国石油公司在华润滑油总生产能力为80万吨/年,产量为50万吨左右。润滑油的市场供需态势呈现以下特点:一是全国各大区块润滑油生产和消费能力分布很不均衡,西北地区消费量较小,产量却最大;西南地区产量很小,供不应求的态势也最突出;华东地区是最大的地区润滑油消费市场。二是全国供需不平衡,缺口较大。从市场结构来看,1999年中国石化和中国石油的市场占有率为70％左右,但仍以中档油为主,外国石油公司占高档油市场份额的80％。外国石油公司已经密切关注中档油市场,开展了“下攻中档油”的策略。国内主要品牌也不示弱,纷纷采取“上攻高档油”的策略。但是国内品牌过多、过杂,不利于与外国品牌的竞争。为此,国内企业一定要进一步明确市场定位,以积极的营销策略参与竞争。
The production capacity of China’s lubricant base oil is mainly concentrated in two major groups, Sinopec and PetroChina. As of the end of 1999, the production capacity of the two major groups of lube base oil was about 4.198 million tons / year, with a total of 2.48 million tons of lubricants produced. The total oil production capacity of foreign oil companies in China was 800,000 tons / year and the output was 500,000 Ton Lubrication oil market supply and demand situation showed the following characteristics: First, the major regions of the country oil production and consumption capacity distribution is very uneven, the Northwest less consumption, output is the largest; Southwest output is very small, the situation in short supply also Outstanding; East China is the largest regional oil consumer market. Second, there is an imbalance between supply and demand across the country and a large gap. From the perspective of market structure, the market share of Sinopec and PetroChina in 1999 was about 70%, but medium-grade oil was still the mainstay. Foreign oil companies accounted for 80% of the premium oil market. Foreign oil companies have closely followed the mid-range oil market and launched a strategy of “offensive mid-range oil”. The major domestic brands are not weakness, have taken “upside high-grade oil” strategy. However, too many domestic brands, too complicated, is not conducive to competition with foreign brands. To this end, domestic enterprises must further clarify the market positioning, with a positive marketing strategy to participate in the competition.