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推动传统媒体和新兴媒体融合发展,是当前所有传统媒体工作的重点和方向。如何遵循新闻传播规律和新兴媒体发展规律,强化互联网思维,坚持传统媒体和新兴媒体优势互补、一体发展,鞍山日报社旗下的鞍山日报、千山晚报进行了多种形式的探索,并各自走出了属于自己的报网融合之路。其中,依托鞍山日报官方微博建立起的鞍山日报《网闻》版,与官方微博相互联动,开创了鞍山新媒体与平面媒体互动的先河。千山晚报微信微社区的网友互动“球童评选活动”高访问量引起了腾讯微社区团队的关注,并作为典型向全国推广。
To promote the integration of traditional media and emerging media is the focus and direction of all current traditional media work. How to follow the law of news propagation and the law of development of new media, strengthen Internet thinking, adhere to the complementary advantages of traditional media and emerging media, and develop Anshan Daily and Qianshan Evening News under the banner of Anshan Daily to explore various forms and explore their own respective ways Their own newspaper network integration of the road. Among them, relying on the Anshan Daily News microblogging established Anshan Daily “Net News” version, and the official microblogging interaction with each other, creating a new media and Anshan interactive media interactive precedent. Qianshan Evening News WeChat micro-community users interact “caddy selection activities ” high traffic caused by Tencent micro community team’s attention, and as a typical promotion to the country.