也许与市场有缘,非科班出身的我因7年前的一次偶然机会,进入了战火纷飞的商战领域。记得当时中国市场上演绎得最精彩的战区是保健品的营销策划。一时间,沈阳飞龙、三株、红桃K、御苁蓉、龟鳖丸等保健品诸侯争霸的混战局面愈演愈烈。就在当时的国内保健品市场上,动荡的营销界悄然刮起了一股强劲的营销策划风,紧接着在家电市场又上演了激烈的营销大战。从技术到概念,从概念到价格,从价格到通路,从通路到服务,又从家电领域扩展到IT领域和其他领域。这股风竟然在中国市场上催生了一 Maybe it is related to the market. Since I came from a non-kindergarten class seven years ago, I came into a war-torn commercial war. I remember when the interpretation of the Chinese market was the most exciting theater is the health care products marketing plan. For a time, Shenyang dragon, three strains, Katherine K, Royal Cistanche, turtle balls and other health care products vying for war situation intensified. At the time of the domestic health care products market, the turmoil in the marketing sector quietly blew a strong marketing plan wind, followed by staged a fierce marketing battle in the home appliance market. From technology to concept, from concept to price, from price to access, from access to services, but also from the field of home appliances to the IT field and other areas. This wind has even spawned a birth in the Chinese market