信贷市场营销活动是商业银行经营活动的重要组成部分,信贷市场营销战略是商业银行经营战略的重要内容之一。目前我行负债业务和中间业务的市场营销活动已取得了初步成效,但信贷市场营销的发展,由于各种主、客观原因而明显滞后。因此有必要对开展信贷市场营销的必要性和如何制 Credit marketing activities are an important part of commercial banks ’business activities. The credit marketing strategy is one of the important contents of commercial banks’ business strategies. At present, the marketing activities of our debt business and intermediary business have achieved initial success. However, the development of credit marketing has lagged far behind due to various subjective and objective reasons. Therefore, it is necessary to carry out credit marketing and the necessity of how to system