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随着科学技术的发展和生活水平的提高,人们对生活现代化的追求越来越迫切。为了适应这种趋势,汽车市场规模不断扩大,新品牌汽车不断涌现,在走向成熟的车市上掀起一轮又一轮激烈的竞争。如何才能在汽车市场上占有一席之地,把自己的产品及时有效地推销给消费者呢?为了寻找销路,拓展市场,厂家和商家都自然而然地想到了广告这一促销手段。广告需要媒体的传播,如今,媒体大战业已初露端倪,如电视、广播、报刊、杂志等,此外又新增了 Interint 广告、电影贴片广告、BP 机广告、电话广告等,使媒体之间的战局更加混乱,而汽车广告该如何选择最佳媒体呢?受中国广告协会报纸委员会和中国报业协会广告委员会的委托,由中国人民大学统计学系和北京道亨广告有限责任公司组织实施,于1998年夏初结束的汽车广告调查结果显示,汽车厂家和商家已将国内报纸作为自身发布广告的性。
With the development of science and technology and the improvement of living standard, people’s pursuit of life modernization is more and more urgent. In order to adapt to this trend, the auto market has been expanding in size and new brand cars are constantly emerging. Rounds of intense competition have been set off in the mature automobile market. How can we have a place in the automotive market to sell our products to consumers timely and effectively? In order to find outlets and expand markets, manufacturers and merchants naturally think of advertising as a promotional tool. Advertising needs the media to spread. Nowadays, the media wars have begun to take shape. Television, radio, newspapers, magazines and the like have also been added. Interint ads, movie patch ads, BP advertisements and telephone advertisements have also been added to enable the media The war situation is more chaotic, and how to choose the best car advertising it? By the China Advertising Association newspaper committee and the China Press Association Advertising Committee commissioned by the Renmin University of China Department of statistics and Beijing Daoheng advertising limited liability company organized and implemented, The results of a car advertisement survey concluded in early summer 1998 show that car manufacturers and merchants have advertised the domestic newspapers as their own.