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媒介话语深刻地影响着西北地区各族人民的价值观念和思维方式。通过对13份大众报刊近三年有关西北地区多民族的624篇新闻报道进行框架分析,本文发现,媒介话语在隐喻、范例、流行语、描述四个维度建构了“民族团结”的报道框架,并表现出强化多民族文化共通性、淡化民族差异性的特征。为了更好地促进民族团结、维护社会稳定,媒介动员中还需创新隐喻话语,增强心理劝服;拓展符号话语,建构集体记忆;增加隐性权力话语,形成身份认同。
Media discourse profoundly affects the values and ways of thinking of people of all nationalities in the northwest region. Through the analysis of 6 mass media reports of 624 multi-ethnic groups in Northwest China during the last three years in 13 popular newspapers and magazines, this paper finds that media discourse builds the coverage of “ethnic solidarity” in four dimensions: metaphor, paradigm, buzzwords and description Framework and demonstrated the commonality of multi-ethnic cultures and the reduction of ethnic differences. In order to better promote national unity and maintain social stability, it is necessary to innovate metaphorical discourse in media mobilization to enhance psychological persuasion; to expand symbolic discourse and construct collective memory; and to increase implicit power discourse to form identity.