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文化是旅游的内涵和灵魂,如今文化旅游市场在国内外的悄然兴起,也使扬州的文化旅游资源有待更加全面和深入地开发,历史名人资源作为其中一项重要的文化资源拥有着巨大的旅游开发潜力,扬州名人旅游资源越来越受到关注。如何依托扬州名人资源进行产业化开发,既丰富扬州旅游资源的种类,还能塑造扬州旅游产品的品牌,打造精品旅游线路。笔者以扬州阮元旅游资源为例,积极探索适合扬州历史名人资源的产业化开发思路。
Culture is the connotation and soul of tourism. Nowadays, the cultural tourism market quietly arises both at home and abroad, which makes Yangzhou’s cultural tourism resources awaiting more comprehensive and in-depth development. As one of the important cultural resources, historical and celebrity resources have a huge tourism Development potential, Yangzhou celebrity tourism resources more and more attention. How to rely on Yangzhou celebrity resources for industrial development, not only enrich the types of tourism resources in Yangzhou, Yangzhou tourism products can create the brand, build quality tourist routes. Taking Ruan Yuan tourism resources in Yangzhou as an example, the author actively explores the industrialization development ideas suitable for the historical celebrities in Yangzhou.