论文部分内容阅读
论文论述了我国民航从“民航大国”向“民航强国”的转变过程中面临的激烈竞争,以及民航企业自身存在的形象滑坡现状下,民航企业经营管理中运用公共关系来为民航企业服务以提高其形象竞争力的必要性和途径。论文认为,公共关系管理可为民航企业提高知名度、美誉度,同时还可以在民航企业危机管理中发挥重要作用。
The dissertation discusses the fierce competition that our civil aviation faced during the transition from “big country of civil aviation” to “strong country of civil aviation” and the image of landslide of civil aviation enterprises themselves. In the management of civil aviation enterprises, public relations is used for civil aviation The Necessity and Ways of Enterprise Service to Enhance its Image Competitiveness. The thesis argues that public relations management can improve the reputation and reputation of civil aviation enterprises and play an important role in the crisis management of civil aviation enterprises.