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当今时代是一个信息化的时代,科学技术不断发展,网络技术也日益普遍,数字技术以及互联网信息技术为代表的新媒体技术也在发生着日新月异的变化。同样地,艺术设计也与时俱进,艺术设计和新媒体技术相辅相成、相互结合而产生的新媒体艺术设计极大地丰富了、扩展了艺术设计产品的种类和形式,促进了传统艺术的发展。在这个信息传播异常迅速的时代,基于传播学视野来研究新媒体艺术设计的走向是一件非常有意义的事情。
Today’s era is an era of information technology. With the continuous development of science and technology and the increasingly widespread network technology, the new media technologies represented by digital technology and Internet information technology are undergoing rapid changes. Similarly, art design is also advancing with the times. Art design and new media technologies complement each other. New media arts and design resulting from the combination have greatly enriched the types and forms of art design products and promoted the development of traditional arts. In this era of extraordinary information dissemination, it is very significant to study the trend of new media art design based on the field of communication.