论文部分内容阅读
市场营销策略的关键在于把握市场动向,对市场的观察是做好市场营销的前提。在经济全球化的新时期,国际市场发生了巨大的改变,区域间的界限被逐渐打破,交流日益增多,加之虚拟市场不断发展,都将带动营销策略发生一系列的转变。市场的不断更新发展,对于营销策略与营销思路的转变起到了巨大的推动作用,传统的营销策略已经不能适应当前的市场发展需要,因此要进行不断地调整。新时代的市场对于营销者来说不仅需要优秀的产品,还需要与之相配套的文化、技术等,只有与时俱进的进行创新,才能把握时代的脉搏,适应市场的需要。
The key to marketing strategy is to grasp the market trends, market observation is the premise of doing a good job of marketing. In the new era of economic globalization, tremendous changes have taken place in the international market, the boundaries between regions have been gradually broken down, and the ever increasing exchanges have taken place. In addition, the continuous development of virtual markets will lead to a series of changes in marketing strategies. The constantly updated development of the market has played a huge role in promoting the transformation of marketing strategies and marketing ideas. The traditional marketing strategies can no longer meet the needs of the current market development and must be constantly adjusted. In the new era, marketers need not only excellent products, but also the culture and technology that they need to support them. Only by advancing with the times can we grasp the pulse of the times and meet the needs of the market.