在全球一体化的经济环境下,品牌战略已经成为各个企业至关重要的战略之一。通过阐述设计、管理以及设计管理的概念和作用,说明设计管理对企业品牌战略的发展所具有的重要意义。同时论述了设计管理如何通过推动企业品牌战略,进而增强企业的核心竞争力。 In the globally integrated economic environment, brand strategy has become one of the most important strategies for all enterprises. By explaining the concept and function of design, management and design management, it shows the importance of design management to the development of enterprise brand strategy. At the same time discusses how design management through the promotion of corporate brand strategy, thus enhancing the core competitiveness of enterprises.