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说起麦当劳,你是否会立刻联想到笑容可掬的麦当劳叔叔,密集的桌椅,口味多样的汉堡和金灿灿的薯条?毫无疑问,麦当劳是相当成功的餐饮企业,但如果我们告诉你,这家企业目前将发展重点放在设计上,你会相信吗?有如丹尼斯·威尔一般的设计大师,不仅能让艺术与商业碰撞出异常炫目的火花,甚至能让艺术带领商业步向一个更高的顶点。他的存在不仅意味着一个首席设计师的头衔,更成为如今麦当劳的核心人物。麦当劳甚至在他身上押上了24亿美元的赌注!一个创意领域的人才,究竟能对餐饮企业产生多大的推动作用,让我们拭目以待。
Speaking of McDonald’s, would you immediately think of smiling uncle McDonald, dense tables and chairs, a rich burger and golden fries? There is no doubt that McDonald’s is a successful catering business, but if we tell you, Do you believe that this company is currently focusing on design? With Dennis Weir as a design guru, not only can art and business collide with an extraordinary dazzling spark, but art can even lead business to a more High vertex. His presence not only means the title of a chief designer, but also become the core of McDonald’s today. McDonald’s even put a $ 2.4 billion stake on him! Let us wait and see what a creative field of talent, how much to promote the impact of the catering business.