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本文从厦门天视文化有限公司的角度出发,结合公司自身实际情况,分析从2001年公司成立至今,厦门市的经济发展、人们消费水平结构的变化以及国家文化市场的政策变化。根据宏观市场环境以及公司自身发展,对公司各阶段的状态进行分析。天视文化作为厦门娱乐市场上的领头羊,对于厦门文化产业今后的发展方向起着决定性的作用,本文在依托对天视文化的宏观、微观分析结果为前提,提出天视文化今后发展的一些个人意见和建议。
From the perspective of Xiamen Tianshi Culture Co., Ltd, this article analyzes the economic development of Xiamen City since the establishment of the company in 2001, the change of the level structure of people’s consumption and the policy changes of the national cultural market from the actual situation of the company. According to the macro-market environment and the company’s own development, the company’s state of the various stages of the analysis. As a leading entertainment market in Xiamen, Tianshi Culture plays a decisive role in the future development of Xiamen’s cultural industry. Based on the macro and micro analysis results of Tianshi Culture, this paper proposes the future development of Tianshi Culture Personal opinion and suggestion