中国传统文化是植根于中国人心中强有力的观念。她渗透于人们生活的方方面面,影响着人们的思维和行动。通过广告表现传统观念,能得到最大程度的共鸣,能使广告的内容得到很好的接受。很多传达传统文化的广告已经得到了成功,是广告研究和学习的一个方向。 Traditional Chinese culture is a strong concept rooted in the hearts of the Chinese people. She infiltrates all aspects of people’s lives, affecting people’s thinking and actions. By expressing traditional ideas through advertising, the greatest degree of resonance can be achieved, and the content of advertisements can be well accepted. Many of the advertisements that convey traditional culture have been successful. They are a direction for advertising research and learning.