摔倒老人该不该扶?有人误认为,这样的事件表明“中国社会道德倒退了三十年”。本刊前几期专题探讨剖析过有关“标签式报道”问题,本文也从三个方面解析同类新闻媒体在舆论导向“度”的把握上存在的缺失及所产生的负面效应及道德事件报道应改进的三个方面。关键词是:媒体追逐、负面效应、扶正祛邪、大合唱。 Some people mistakenly believe that such an incident shows that “the social morality of China has receded for 30 years.” The first few issues of this issue have been analyzed and analyzed about the issue of “label reporting.” This article also analyzes the absence and negative effects of the similar news media in grasping the “public opinion orientation” from three aspects and Moral events should be reported in three aspects. Keywords are: media chase, negative effects, righting evil, chorus.