传统的通路模式已经被竞争对手普遍使用,很多企业积极寻求渠道创新和延伸,在这种形势下,社区作为多年前就被保健品、药品广泛使用的渠道,也被越来越多的厂家看好并复制使用。社区营销蕴藏着巨大的潜力,是一块大蛋糕,但是社区营销作为一种全新的营销渠道,如何根据产品特性进行有效的推广同,是摆在很多企业和经销商面前的一道难题。 Traditional access mode has been widely used by competitors, many companies actively seek channel innovation and extension, in this situation, the community as many years ago was health care products, medicines widely used channel, but also by more and more manufacturers are optimistic And copy use. Community marketing has huge potential, is a big cake, but as a new marketing channel, community marketing, how to promote effectively according to the characteristics of the product is placed in front of many companies and distributors a problem.