发展全域旅游的实践与思考——以江苏省扬州市为例

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全域旅游是一种以旅游业推动经济社会和谐发展的一种全新的区域协调发展的理念和模式,有五大特点,分别是全域优化配置资源、全域按照景区标准建设、全域协调管理旅游工作、全域发挥旅游+功能、旅游成果全民共建共享,对新形势下旅游业乃至国民经济增长都起着突出的作用。扬州市委、市政府高度重视旅游业的发展,并在推行全域旅游方面推出多项举措,较好地推动了扬州旅游业的发展,获得国内外一致好评。创新推动全域旅游的发展需要大胆的设想和细致的部署:构建统一管理的旅游管理机制、依托旅游+构建大旅游产业、构建市县联动发展旅游产业的大格局、推进旅游公共服务全域化一体化、搭建智慧旅游大平台大系统。 Global tourism is a kind of brand-new concept and mode of regional coordinated development that promotes the harmonious development of economy and society by tourism. There are five major characteristics. They are the optimal allocation of resources in the whole area, the construction of the whole area in accordance with the construction of scenic spots, the coordinated management of tourism in the whole region, Give full play to tourism + function, the achievements of tourism for all people to build and share, on the new situation of tourism and even the growth of the national economy has played a prominent role. Yangzhou municipal government attaches great importance to the development of tourism, and launched a number of initiatives in the implementation of global tourism, which has promoted the development of tourism in Yangzhou well and won praise both at home and abroad. Innovation to promote the development of global tourism needs bold vision and meticulous deployment: to build a unified management of tourism management mechanism, relying on tourism + construction of tourism industry, construction of large cities and counties linked to the development of tourism industry, and promote the integration of tourism public service integration , Build a large system of wisdom tourism platform.
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