频道专业化、栏目个性化已是中国电视改革的热点。但是，目前的频道设置与栏目定位尚处于自发阶段，受众研究滞后阻止了电视改革的进程，其中电视受众收视模式与收视行为研究几乎处于空白状态。为此，“电视受众收视模式与收视行为研究”（北京市“十五”重点规划课题）课题组 Channel specialization, personalization of columns has become a hot topic in China’s television reform. However, the current channel setting and column positioning are still in a spontaneous stage, the audience research lags behind the process of TV reform, in which the TV audience viewing mode and viewing behavior is almost blank. To this end, “TV audiences viewing mode and viewing behavior” (Beijing “fifteen” key planning project) group