孟子曰:“诚者,天之道也;思诚者,人之道也。”在他看来,“诚”是天经地义的事情,是天道本体的最高范畴,也是做人的基本准则。可以说:“诚信”是立国之本、立业之基、立身之命。也是社会价值观和道德观的具体体现。无论对于国家、企业,还是个人,都是其立于不败之地不可缺失的无形资产。古老的华夏民族响誉世界,靠的是“内诚于心而外信于人”的传统美德。然而,当前社会各个领域诚信缺失的事件却娄见不鲜:虚假广告、“问题字典”、食品安全等问题一再挑战着公众的底线。道德涣散、诚信缺失成为备受关注的焦点。因此,积极探索诚信文化建设的方式方法,形成企业健康发展的有效之举和长效之策势在必行。 Mencius said: “Sincerity, the way of the sky is also; thinking of the people, the way of the people.” “In his opinion,” sincere “is a matter of course, is the highest category of heavenly bodies, Guidelines. It can be said: ”Honesty “ is the foundation of this country, founding a foundation, the life of the party. It is also a concrete manifestation of social values ​​and moral values. No matter for the country, business, or individuals, are invincible in its indispensable intangible assets. The ancient Huaxia nation has become famous in the world, relying on the traditional virtues of ”inner sincerity and trust in people“. However, the current lack of integrity in all areas of society but Lou see nothing: false advertising, ”Dictionaries ", food safety and other issues have repeatedly challenged the bottom line of the public. Morally loose, lack of integrity has become the focus of much attention. Therefore, it is imperative to actively explore the ways and means of building a culture of sincerity and form an effective measure and long-term solution for the healthy development of enterprises.