论文部分内容阅读
近年来省级卫视的困境与出路 ,一直是业界和学界关注的焦点命题。东方卫视自2 0 0 3年 10月 2 3日开播以来 ,以富于时代感和地域特色的定位、战略和策略 ,有力提升了它在省级卫视格局中的影响与地位。 9月中旬 ,由中国广播电视学会主办、上海广播电视学会承办、本刊协办的“跨区域媒体品牌建设———‘东方卫视现象’研讨会”在上海举行 ,来自北京、上海、广州、南京、成都等地的 2 0余位著名专家、学者围绕“东方卫视现象”展开了热烈讨论。本刊从中选取了几篇文章 ,以期对这一现象作进一步的探讨。
In recent years, the plight of provincial satellite TV and outlet, has been the focus of attention of industry and academic propositions. Since its launch on October 23rd, 2003, Dragon TV has greatly enhanced its influence and position in provincial satellite TV programs based on its positioning, strategy and strategy of being rich in contemporary feelings and geographical features. In mid-September, hosted by China Radio and Television Association and co-organized by Shanghai Radio and Television Institute, this magazine co-organized “Inter-regional Media Brand Building --- Oriental TV Phenomenon Seminar” held in Shanghai from Beijing, Shanghai, Guangzhou and Nanjing , Chengdu, more than 20 famous experts and scholars around the “East TV phenomenon” launched a lively discussion. Selected from several articles, in order to further explore this phenomenon.