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本文是对我国外贸企业情报需求的一种应用性研究。外贸企业情报需求研究包括;运用情报摸清国际市场需求的规模与结构;运用情报了解国际市场的商品需求特点;运用情报掌握国际市场竞争情势和对手;运用情报预测国际市场商品发展趋势;运用情报为外贸企业技术开发提供向导,等等。正因为如此,我们有必要对外贸企业的情报需求问题进行研究。在调查研究的基础上,从外贸企业情报需求概况出发,通过大量数据资料的分析,本文着重探讨了外贸企业情报需求的特点、情报获取渠道及交流障碍,并提出了我国外贸企业情报工作目前存在的主要问题及相应的对策。在外贸企业情报需求概况方面,文章主要讨论了不同类型外贸企业的情报需求,各类外贸企业人员的情报需求和外贸企业不同活动的情报需求,在外贸企业情报需求特点
This article is a kind of applied research on the intelligence needs of foreign trade enterprises in our country. The information needs of foreign trade enterprises include: applying intelligence to find out the scale and structure of international market demand; using intelligence to understand the characteristics of commodity demand in international markets; using intelligence to grasp the competitive situation and competitors in the international market; using intelligence to predict the development trend of commodities in international markets; using intelligence Provide guidance for the technical development of foreign trade enterprises, and so on. Because of this, we need to study the information needs of foreign trade enterprises. Based on the investigation and study, starting from the general situation of foreign trade enterprises ’intelligence needs and through the analysis of a large amount of data, this paper focuses on the characteristics of intelligence needs of foreign trade enterprises, access to information and communication barriers, and puts forward the current existence of China’s foreign trade enterprises’ intelligence work The main problem and corresponding countermeasure. In the overview of the demand for foreign trade enterprises intelligence, the article mainly discusses the intelligence needs of different types of foreign trade enterprises, the intelligence needs of various foreign trade enterprises and the intelligence needs of different activities of foreign trade enterprises.