2012年中国内地电影市场全年票房约为168亿元,中国成为仅次于美国的全球第二大电影市场。面对众多的机遇和挑战,能否清楚地认识和分析我国大陆电影产业的现状就变得尤为重要。本文从国家政策和管理、电影营销、电影制片体系、电影作品等方面对我国大陆电影进行了分析与探究。 In 2012, the film market in mainland China reached about $ 16.8 billion at the box office, making China the second-largest movie market in the world after the United States. In the face of numerous opportunities and challenges, it is particularly important whether or not we can clearly recognize and analyze the current situation of the Chinese film industry. This article analyzes and probes into the Chinese mainland movies in terms of national policies and management, film marketing, film production system and movie works.