由董传亮、金俊、薛可主编,项勇、陈瑶、陈旭副主编的《融合,广播的使命》一书,近日由中国广播影视出版社出版。该书为浙江广播电视集团“广播媒体融合研究”课题调研成果。旨在探索广播与新媒体融合发展、携手共进的路径、策略和方法,探索如何用互联网的思维去运营广播,实现广播从传统内容制作机构向内容分发平台转型的变革。同时,该书结合全国广播电视 The book “Convergence and Broadcasting” co-edited by Dong Chuanliang, Jin Jun, Xue Ke, Xiang Yong, Chen Yao and Chen Xu has been published by China Radio, Film and Television Press recently. The book for the Zhejiang Radio and Television Group “Broadcasting Media Convergence ” research findings. The purpose is to explore ways, strategies and methods for the integration of broadcasting and new media, to explore how to use the Internet to operate broadcasting, and to make the transformation of broadcasting from traditional content producers to content distribution platforms. At the same time, the book combines the national radio and television