一、当前家电企业销售渠道的种类及特点目前中国家电产品销售渠道大致可分为传统渠道和新兴渠道两种类型。传统渠道主要有大商场、中小商场以及从五金交化商店转变而来的电器专营店。新兴渠道有综合性连锁、家电类连锁、电器城、品牌专卖店、集团采购、网上订购等。无论是传统渠道还是新兴渠道,各具自己的竞 I. Current Kinds and Characteristics of Household Appliance Business Sales Channels At present, sales channels of Chinese home appliance products can be roughly divided into two types: traditional channels and emerging channels. Traditional channels mainly include large shopping malls, small and medium-sized shopping malls, and electrical specialty stores that have been transformed from hardware-oriented shops. Emerging channels include comprehensive chains, home appliances chain, electric city, brand stores, group purchases, and online ordering. Whether it is traditional channels or emerging channels, each has its own competition